OPENLANE Canada Subscriptions: which is right for you?
How do you know what subscription is right for you?
There are many factors to consider — how often you think you’ll use our digital marketplace, what services you’ll need and more.
Lucky for you, we’ve done all the calculating (no really — we literally have an OPENLANE Pro Calculator that takes your dealership’s specific needs into account, then tells you if you’ll benefit from it).
Let’s get into it.
When to get on a Standard Plan
If you only want to dip your toes into online vehicle auctions for now, we recommend starting off with a Standard Plan. You’ll be able to enjoy the benefits of our marketplace, get full access to a nationwide network of buyers and all our open auction sales types — all without committing to added services (they will still be available to you as add-ons, if you change your mind).
One of our most important baselines that can help you choose a subscription type is the amount you think you’ll buy or sell in a month. If you’re selling or buying fewer than five cars a month, it may be better to stick to our Standard plan until you have a better idea of your marketplace activity.
When to get OPENLANE Pro
Now, if your dealer activity is at least five vehicles per month, you’ll definitely benefit from discounted sell fees on all vehicles sold from your lot, along with discounted buy fees on all your purchases.
But that’s just the tip of the iceberg. In a good way, though.
The next biggest factor to consider is if you’re selling with us, just how much above five vehicles you think you’ll sell.
When you’re a Pro seller, all your sales automatically count toward PayDay, our rebate program.* The more vehicles you sell, the more you earn — and it’s applicable, no matter which of our open auction sales types you use (that includes 45-minute auctions, Simulcast, and DealerBlock).** Rebates may range between 25% and 50% of your sell fees (up to $150 per vehicle). Talk to your sales rep for more info and to better understand your rebate potential.
Flexible Marketplace
Other Pro Benefits:
- OPENLANE Pro Calculator will calculate your savings. Your rep will ask some questions about your business, input your answers into the calculator, and you’ll see whether and how much money you can save on Pro.
- Free access to OPENLANE Market Guide, which can help you stay in tune with market prices, and make more informed selling decisions.
- Free access to our white label Retail Tools, to give your retail customers a Live Appraisal in minutes.
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Ready to go pro? If you already have an account on openlane.ca, you can change your subscription type in your account settings. If you’re not yet a dealer with us, or haven’t gotten approved yet, you can check out our getting started as a buyer and seller blog posts.
For any questions, give us a call and one of our team members will be happy to help.
888-260-4604
Monday – Friday: 7:00 a.m. – 8:00 p.m. ET
Saturday: 9:00 a.m. – 6:00 p.m. ET
*Applicable to vehicles sold on OPENLANE Canada’s 45-minute auctions and sold on Simulcast when dealer uses the Send-to-Simulcast feature after a 45-minute auction. The total rebate amounts will be calculated at the end of the month based on completed sales in the open auctions. Purchases in the closed auction will not count towards your discounts or rebates. OPENLANE Canada reserves the right to change OPENLANE Pro Rebate tier amounts, or program qualifications at any time.
** Open auctions refers to 45-minute auctions, Simulcast Sales, and DealerBlock. Closed auctions refers to private label websites on OPENLANE that are only open to members of that dealer group.